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Started in 2023, CHIEF has evolved over the past three years to become a premium activewear brand reinventing the boundaries through their design and production. Following the mantra "Cleanliness is next to Godliness", the brand focuses on creating minimal, clean, and timeless designs that ensure when you're being active, you're doing so with taste.
Started in 2023, CHIEF has evolved over the past three years to become a premium activewear brand reinventing the boundaries through their design and production. Following the mantra "Cleanliness is next to Godliness", the brand focuses on creating minimal, clean, and timeless designs that ensure when you're being active, you're doing so with taste.
Raised in South London, music played a major role in Kien's life ever since he was a child. In particular, Grime was a transformative force which led him to rapping, music management, and marketing. Today, he's using his past as a way to help spotlight musicians across Southeast Asia. As founder of a platform called Roots, Kien's bridging the East and the West and showcasing just how much talent is in the region.
Raised in South London, music played a major role in Kien's life ever since he was a child. In particular, Grime was a transformative force which led him to rapping, music management, and marketing. Today, he's using his past as a way to help spotlight musicians across Southeast Asia. As founder of a platform called Roots, Kien's bridging the East and the West and showcasing just how much talent is in the region.
Vietnamese-Cameroonian, Tiên is a person who has never let her background, upbringing, or appearance define her. Hailing from An Giang, she's a beauty queen and now runs tailor-shop Nafi Suits. Her story is one of resilience and hope, proving that no matter how different you may look on the outside, what matters most is the spirit that resides within you.
Vietnamese-Cameroonian, Tiên is a person who has never let her background, upbringing, or appearance define her. Hailing from An Giang, she's a beauty queen and now runs tailor-shop Nafi Suits. Her story is one of resilience and hope, proving that no matter how different you may look on the outside, what matters most is the spirit that resides within you.
Huy's entrepreneurial mindset is something to behold: from a full-scale Airbnb operation, a music streaming show, to multiple F&B outlets in the city, he's always reinventing himself through bold, innovative projects. However, more than all his businesses, what most defines Huy is his love of aesthetics and the never ending pursuit of beauty.
Huy's entrepreneurial mindset is something to behold: from a full-scale Airbnb operation, a music streaming show, to multiple F&B outlets in the city, he's always reinventing himself through bold, innovative projects. However, more than all his businesses, what most defines Huy is his love of aesthetics and the never ending pursuit of beauty.
Bartender and co-founder of Alibi and Lost & Found, Tyler has played a pivotal role in shaping Saigon's F&B landscape ever since he arrived in the country. While he now stands at the helm of two successful businesses, his path has been anything but traditional or straightforward. However, a large part of why he's come so far has to do with the people he's met, loved, and lost along the way.
Bartender and co-founder of Alibi and Lost & Found, Tyler has played a pivotal role in shaping Saigon's F&B landscape ever since he arrived in the country. While he now stands at the helm of two successful businesses, his path has been anything but traditional or straightforward. However, a large part of why he's come so far has to do with the people he's met, loved, and lost along the way.
Ever since opening in 2025, Bunz has had a clear vision: build a brand around one item and do it exceptionally well. That one item? Smash burgers. Saigon is full of burger joints, and every location has hordes of passionate fans that will defend their chosen establishment to their last breath. Given the circumstances, how does one compete? Consistency, quality, and branding. Achieving that across every meal means Bunz leaves absolutely nothing to chance.
Ever since opening in 2025, Bunz has had a clear vision: build a brand around one item and do it exceptionally well. That one item? Smash burgers. Saigon is full of burger joints, and every location has hordes of passionate fans that will defend their chosen establishment to their last breath. Given the circumstances, how does one compete? Consistency, quality, and branding. Achieving that across every meal means Bunz leaves absolutely nothing to chance.
Started in 2023, CHIEF has evolved over the past three years to become a premium activewear brand reinventing the boundaries through their design and production. Following the mantra "Cleanliness is next to Godliness", the brand focuses on creating minimal, clean, and timeless designs that ensure when you're being active, you're doing so with taste.
Started in 2023, CHIEF has evolved over the past three years to become a premium activewear brand reinventing the boundaries through their design and production. Following the mantra "Cleanliness is next to Godliness", the brand focuses on creating minimal, clean, and timeless designs that ensure when you're being active, you're doing so with taste.
Raised in South London, music played a major role in Kien's life ever since he was a child. In particular, Grime was a transformative force which led him to rapping, music management, and marketing. Today, he's using his past as a way to help spotlight musicians across Southeast Asia. As founder of a platform called Roots, Kien's bridging the East and the West and showcasing just how much talent is in the region.
Raised in South London, music played a major role in Kien's life ever since he was a child. In particular, Grime was a transformative force which led him to rapping, music management, and marketing. Today, he's using his past as a way to help spotlight musicians across Southeast Asia. As founder of a platform called Roots, Kien's bridging the East and the West and showcasing just how much talent is in the region.
Vietnamese-Cameroonian, Tiên is a person who has never let her background, upbringing, or appearance define her. Hailing from An Giang, she's a beauty queen and now runs tailor-shop Nafi Suits. Her story is one of resilience and hope, proving that no matter how different you may look on the outside, what matters most is the spirit that resides within you.
Vietnamese-Cameroonian, Tiên is a person who has never let her background, upbringing, or appearance define her. Hailing from An Giang, she's a beauty queen and now runs tailor-shop Nafi Suits. Her story is one of resilience and hope, proving that no matter how different you may look on the outside, what matters most is the spirit that resides within you.
Huy's entrepreneurial mindset is something to behold: from a full-scale Airbnb operation, a music streaming show, to multiple F&B outlets in the city, he's always reinventing himself through bold, innovative projects. However, more than all his businesses, what most defines Huy is his love of aesthetics and the never ending pursuit of beauty.
Huy's entrepreneurial mindset is something to behold: from a full-scale Airbnb operation, a music streaming show, to multiple F&B outlets in the city, he's always reinventing himself through bold, innovative projects. However, more than all his businesses, what most defines Huy is his love of aesthetics and the never ending pursuit of beauty.
Bartender and co-founder of Alibi and Lost & Found, Tyler has played a pivotal role in shaping Saigon's F&B landscape ever since he arrived in the country. While he now stands at the helm of two successful businesses, his path has been anything but traditional or straightforward. However, a large part of why he's come so far has to do with the people he's met, loved, and lost along the way.
Bartender and co-founder of Alibi and Lost & Found, Tyler has played a pivotal role in shaping Saigon's F&B landscape ever since he arrived in the country. While he now stands at the helm of two successful businesses, his path has been anything but traditional or straightforward. However, a large part of why he's come so far has to do with the people he's met, loved, and lost along the way.
Ever since opening in 2025, Bunz has had a clear vision: build a brand around one item and do it exceptionally well. That one item? Smash burgers. Saigon is full of burger joints, and every location has hordes of passionate fans that will defend their chosen establishment to their last breath. Given the circumstances, how does one compete? Consistency, quality, and branding. Achieving that across every meal means Bunz leaves absolutely nothing to chance.
Ever since opening in 2025, Bunz has had a clear vision: build a brand around one item and do it exceptionally well. That one item? Smash burgers. Saigon is full of burger joints, and every location has hordes of passionate fans that will defend their chosen establishment to their last breath. Given the circumstances, how does one compete? Consistency, quality, and branding. Achieving that across every meal means Bunz leaves absolutely nothing to chance.
Started in 2023, CHIEF has evolved over the past three years to become a premium activewear brand reinventing the boundaries through their design and production. Following the mantra "Cleanliness is next to Godliness", the brand focuses on creating minimal, clean, and timeless designs that ensure when you're being active, you're doing so with taste.
Started in 2023, CHIEF has evolved over the past three years to become a premium activewear brand reinventing the boundaries through their design and production. Following the mantra "Cleanliness is next to Godliness", the brand focuses on creating minimal, clean, and timeless designs that ensure when you're being active, you're doing so with taste.
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